Modernizing a brand is an important milestone in the life of an institution.
We wished this evolution to lean on our history and keep the symbols that contributed to the visual recognition of our brand by our customers and the public at large. Shapes of the palm and the hexagon have been purified and brightened. Now highlighted with red and vertical bar, they reiterate our commitment to always serve you the best they can, adding the quality and efficiency that you expected in all financial solutions. Our new name "Banque Saudi Fransi" witnesses the balanced relationship developed with our French partner, and beyond, the harmonious and fertile melting of our two cultures. Finally we created a strong link between all elements of our rejuvenated identity through a luminous and original green, now standing as our corporate color.
Sulaiman A. Al-Gwaiz